AFE Awareness Day
March 27th
Raise AFE Awareness
Engagement Toolkit
Rally Your Team, Get Loud, and Score Big for AFE Awareness!
It’s March Madness season and raising awareness for AFE is a team effort. Let’s make some noise, spark conversations, shoot for donations, and drive life-saving change! Together, we can slam dunk AFE and bring hope to families worldwide!
Here is how you can join team #EndAFE:
- Post about AFE on social media to spread awareness.
- Pass your support by donating to drive life-saving research.
- Play your part by participating in our events and initiatives.
AFE Awareness Day is a day to unite our community to raise awareness, honor or remember our connection to the cause and inspire others to take meaningful action.
What is an Amniotic Fluid Embolism?
Amniotic fluid embolism (AFE) is a sudden and unexpected life-threatening birth complication that can affect both mother and baby. Although poorly understood, it is thought to be the result of an allergic-like reaction to the amniotic fluid that enters the mother’s bloodstream, a normal part of the birth process. It most often occurs during labor or shortly after delivery.
Why Raise Awareness?
AFE affects an estimated 1 in 40,000 pregnancies. Even though it is considered rare, the CDC lists AFE as one of the top causes of maternal death. Most hospitals will not be prepared for a birth complication this severe, or even recognize the symptoms. Raising awareness is important not only for other mothers but for healthcare providers and hospitals to receive the education they need to #ENDAFE.
Key Messages
- Amniotic Fluid Embolism (AFE) involves sudden drops in blood pressure and oxygen levels and widespread blood clotting issues.
- AFE is rare, affecting about 1 in 40,000 pregnancies.
- Despite ongoing research, the exact cause of AFE is not fully understood, but it’s believed to involve a strong immune reaction to amniotic fluid entering the mother’s bloodstream.
- Treatment primarily focuses on providing supportive care.
- AFE is diagnosed by ruling out other possible conditions.
- Medical professionals, patients, and their families are encouraged to report cases to the AFE Registry.
Spread awareness using our unique hashtags and key messages.
#ENDAFE • #AmnioticFluidEmbolism • #AFEAwarenessDay • @afefoundation
Social Media Resources
Change Your Profile Photo
Choose the title you identify with and add your own photo using the free app/site Canva.
Invite Conversation
If you feel comfortable, share your AFE story in the caption with this graphic. Close your story with this call to action:
“In honor of AFE Awareness Day I am asking people to join me in making a donation to an organization that has helped us and is leading the efforts to make AFE preventable, predictable, treatable, and survivable. If you can’t donate, please consider sharing this on social media to help us raise awareness.”
Supporting Graphics & Captions
Choose an image below to download. These make great carousel posts!
Posting by itself? Use the caption: Take the free on-demand AFE: A Practical Approach Course (afe.mykajabi.com/offers/us2P3FfP/checkout)
Posting by itself? Use the caption: AFE affects 1 in 40,000 pregnancies.
Posting by itself? Use the caption: The exact cause of AFE remains unknown.
Posting by itself? Use the caption: There is no test to predict or diagnose an AFE.
Posting by itself? Use the caption: There is no specific treatment – only life saving measures.
Posting by itself? Use the caption: Research is needed to better understand the cause to develop a way to predict, prevent, and treat to save lives of moms and their babies.
Join Our Annual Candlelight Vigil
Join us for a time to reflect, remember and acknowledge the impact AFE has had on our community.
Date: March 27, 2025
Time: 9:15pm EST
Online: Facebook Live, Instagram Live, afesupport.org/vigil
Fundrasing
AFE Awareness Day is our largest fundraising event. Donations are critical to support our mission to #EndAFE. Below are ways you and your family and friends can contribute.
- Donate now
- Round Up everyday purchases
- Create a Tribute Page
- Plan a community fundraising event like a walk, golf tournament, car wash, or lemonade stand
- Create a social fundraiser
- Employee Matching: Send us a message to see if your employer offers matching
- Estate Planning: Send us a message to learn more
Help us #endAFE!
The AFE Foundation is funded by donations. Every dollar goes toward our support, research, and education programs. We are committed to turning donations into action, including yours.